WELCOME TO SAKE MATSURI 2017!
For the first time in Australia, Bottle Shop Concepts, in collaboration with NIHONSHU AUSTRALIA will present SAKE MATSURI. A festival of Sake!
With interest on the up and up, now is the time to band together and promote the sake category in the same way people drink it; socially.
HERE is your EVENT PROSPECTUS containing all the details you need to begin planning your attendance.
We can’t wait to share with you what we have in store.
WHY SAKE MATSURI?
Because never before have people been more interested in what they imbibe. Never before have so many amazing Sake been available in Australia. And never before have people been more open to exploring and trying new drinks.
We do a heap of events a year and can tell you first hand that when a sector works together in collaboration and not competition, people respond.
This is not only a great opportunity to get your brand in front of engaged audience, but also a chance to sign people up to your mailing list, build direct customer relationships and make sales. And did we mention it’s a festival?
We take NO COMMISSION ON SALES.
For a first time event, Sydney was the logical choice yet in future years we see this event heading to not only other cities in Australia (Melbourne is an obvious choice) but internationally as well.
Elston Room, Carriageworks
For a first time event, The Elston Room at Carriageworks allows us to fine tune the offering without over committing to a much larger (and more expensive) venue. We hold a number of events there so know the space well. It also allows for easy cooking access and the chance for Master Classes next door.
In short, people who love wine, food and other drinks! Below is a little snapshot of the Bottle Shop Concepts audience in 2016.
Prior to each event, we share with you important demographic data to better help you prepare on the day. These insights are invaluable in making the most out of the event.
As this is an inaugural event, exact data on sake lovers is lacking but we anticipate it being very much the same.
of which 63% were women
of all website traffic was via a mobile device
of mobile use was via an Apple device
of attendees more likely to purchase a wine brand they’ve seen at our events in retail stores
Check out our 2016 END OF EVENT REPORT.
There is no doubt those who join us love drinks. What’s even better is that they are dead keen to get to know you, get on your mailing list and buy!
And we take NO COMMISSION ON SALES.
Below are some more insights into the Bottle Shop Concepts audience of 2016.
Estimated total wine sales sold on event days in 2016
Average sales per winery per event
Average spend per head on event day
Average database sign ups per winery per city
*based on the exhibitor post event feedback survey
Our event philosophy is simple: make it engaging and focus on fun rather than facts.
Anchored in HOSPITALITY, we are not about baume/PH levels, trellising systems and winemaking process. Our attendees want you to tell them a story; the story of who you are, why you’re there, and what style your wine is. People connect to people after all. If they want more information, let them ask.
Engage with attendees in a way that they’ll remember you – don’t bamboozle people with wine making jargon or you’ll get a yellow card!
‘People want to learn about wine the same way in which they consume it; socially’ – Dan Sims
$60 ($50 Early Bird)
General admission tickets allow access from 1pm till 6pm, a stemless Plumm Vintage REDa Wine Glass (valued at $35) and all sake tastes.
NO TOKENS!!!
You can’t live on sake alone. Heck, we’ve tried. It’s why we’ll ensure the food program is as exciting as the sake. Line up to come but it won’t just be ‘traditional’ matches.
And of course, we all need a cleansing ale every now and then (we’re looking at you, sake makers!) so we’ll make sure we have beer and cider on hand to refresh the palate.
Got an idea or a special promotion you’d like to do on the day? Then be sure to tell us so we can plug you in the lead up. We know those wineries who promote themselves in the lead up are the ones sought after on the day.
With five years’ event experience under our belt, BSC has been instrumental in engaging a new wine audience. Our brand awareness, combined with our forever growing database, a strong PR push and social commerce strategy, we’re set for another big year.
But as always, we want to talk about you, why you do what you do and why so your input is critical. Which is why we’ll put together a detailed Social Media Cheat Sheet which will have various images (in various size formats), suggested copy and other marketing collateral to help you further spread the vinous word. We know you’re time poor so we’re here to make it easy.
Below are some insights into our marketing reach from all our events last year.
For more insights into our marketing reach, check out our END OF YEAR REPORT.
Facebook remains the most influential form of customer engagement for all our events and is the main advertising platform we use. It’s where everyone is and the main way they engage with us.
Facebook/SakeMatsuriAU
Instagram is the main visual focus of efforts in the lead up and during live events. This where your ‘character’ really comes into play especially on event days. The more you get into the vibe, the more people share!
@SakeMatsuri
Less of a social platform, as it doesn’t appeal to the younger demographic, but it is an excellent tool to inform wine producers and other industry influencers as to what’s going on.
On the day, punters vote for their favourite producer and we announce the winners towards the end of the event. So, if someone says ‘I really love your sake’, remind them to vote for you in the People’s Choice. iPads will be roaming throughout the day as well as stations at registration.
Who will be victorious in 2017???
We do our best to ensure your event experience is as streamlined, easy and enjoyable as possible, so all you have to do is rock up on the day and SELL.
A full (online) exhibitor manual will follow upon registration. This will include links to registration of wines, RSA and other compliance requirements as well key dates and shipping information.
We want to ensure you make the most out of your event experience and as a result, we’ll be running a series of seminars/talks in and around how to capitalise on the people in front of you. These sessions will be FREE and EXCLUSIVE to all BSC exhibitors.
The talks will include not only insights from what we’re seeing, but the movers and shakers in social commerce, digital marketing, brand and more.
per producer