WELCOME TO SAKE MATSURI 2018!
After an incredible inaugural event in 2017, we’re excited to be bringing Australia’s first and largest Japanese sake festival back for another year.
Below is your EVENT PROSPECTUS which contains all the details you need to begin planning your attendance.
We hope you can join us for what is sure to be another fantastic festival.
WHY SAKE MATSURI?
People are more interested now than they’ve ever been before in what they imbibe, and thanks to the huge range now available in Australia, sake is something more people are trying and exploring.
We run a bunch of different events a year and can tell you first hand that when a sector works together collaboratively and not competitively, people respond.
This is a great opportunity to get your brand in front of an engaged audience, a chance to sign people up to your mailing list, build direct customer relationships and make sales.
We take NO COMMISSION ON SALES.
We had so much fun in Sydney in 2017, we’ve decided to bring SAKE MATSURI to Melbourne as well in 2018!
Last year’s event was about testing the concept – taking a new product to a new audience. But the feedback was incredible and so we’ll be going harder this year. A bigger venue, more people, more sake. We can do it!
Note: We have the option to do multiple sessions if required.
Sydney showed us just how excited people are about sake, so we wanted to bring it to Melbourne in 2018. As this is the first event in this city, we’ll cap the numbers at 400 pax, but we’re planning to build on that in 2019.
As much as we loved the Elston Room at Carriageworks, we need a bigger space for 2018, so we’re moving to the Commune in Waterloo. Our aim for this year is 4-500 pax – we’ll set the target based on the number of producers and sake we end up with.
In short, people who love wine, food and drinks. Below is a little snapshot of who joined us in 2017.
Prior to each event, we share with you important demographic data to better help you prepare on the day. These insights are invaluable in making the most out of the event.
of which 53% were women
of all website traffic was via a mobile device
of mobile use was via an Apple device
Tickets purchased were via a mobile device (up 20% over the past 2 years)
There is no doubt those who join us love booze. What’s even better is that our audience are dead keen to get to know you, get on your mailing list and buy.
At our wine events, particularly over the past 12-18 months, we have seen a significant increase in sales on event day which we attribute to a number of factors. The most significant increase is reported in the producers who talk about their participation in the lead up to the event – it means our audience come primed to find them and drink and buy their wine.
Direct to consumer (even though we hate the word ‘consumer’) is the way forward. In short, if you make it easy for those on event day, you’re in!
Below are some more insights into the REVEL audience of 2017.
Estimated total sales on event day in 2017 across all events
Average sales per winery per event
Average spend per head on event day
Average database sign ups per winery per city
*based on the exhibitor post event feedback survey
Our event philosophy is simple: make it engaging and focus on fun rather than facts.
Our attendees want you to tell them a story; the story of who you are, why you’re there, and what style your sake is. People connect to people after all. If they want more information, let them ask.
Engage with attendees in a way that they’ll remember you – don’t bamboozle people with processes or other jargon… do so and we’ll yellow card you!
Remember, “People want to learn about wine (or sake!) the same way in which they consume it; socially” – Dan Sims
$60 ($50 Early Bird)
General admission tickets allow access from 1pm till 6pm, a stemless Plumm Vintage REDa Wine Glass (valued at $35) and all sake tastes.
NO TOKENS!!!
You can’t live on sake alone. Heck, we’ve tried. It’s why we’ll ensure the food program is as exciting as the sake. Line up to come but it won’t just be ‘traditional’ matches.
And of course, we all need a cleansing ale every now and then (we’re looking at you, importers!) so we’ll make sure we have beer and cider on hand to refresh the palate.
Got an idea or a special promotion you’d like to do on the day? Then be sure to tell us so we can plug you in the lead up. We know those wineries who promote themselves in the lead up are the ones sought after on the day.
Over our seven years’ event experience, Team REVEL has been instrumental in engaging a new wine audience. Our brand awareness, combined with our growing database, strong PR pushes and social commerce strategy mean we’re ready to double down and go even harder in 2018.
You may be able to tell from all our social channels, we’re going all in on content which will run all year, outside our regular ‘event season’.
With our content being shared across five countries, our audience and influence is only growing.
We want to talk about you and why you do what you do which is why your input is critical. We’ve also put together a detailed Social Media Cheat Sheet which will have various images (in various size formats), suggested copy and other marketing collateral to help you further spread the vinous word from your end. We know you’re time poor so we’re here to make it easy.
Below are some insights into our marketing reach from all our events last year.
Facebook was our preferred platform for promoting the event and spreading the sake word.
Facebook advertising was key here and conversions were high. We found we had the highest reach and engagement on mobile. Mobile, mobile, mobile.
Facebook Impressions for Pinot Palooza alone in 2017
Total Users reached in 2017 (organic & paid) with women making up 65% of engagements!
Engagements with 14,074 clicks and over 5,729 comments.
Video views. People love video especially ‘live’
Pictures tell 1000 words and when it came to event day, this was where people could follow all the action. We love this platform and judging by people’s posts, they do too.
While analytics are challenging, the insights do show that this platform is preferred for on-the-day event action and engagement. Below is what we saw from all our events in 2017
estimated reach during 2017
Impressions
Users Reached via @pinotpalooza alone
Audience are women with 25-35 being the primary age group
On the day, punters vote for their favourite producer and we announce the winners towards the end of the event. So, if someone says “I really love your sake”, remind them to vote for you in the People’s Choice. iPads will be roaming throughout the day as well as stations at registration.
Who will be victorious in 2018??
We do our best to ensure your event experience is as streamlined, easy and enjoyable as possible, so all you have to do is rock up on the day and SELL.
A full (online) exhibitor manual will follow upon registration. This will include links to registration of wines, RSA and other compliance requirements as well key dates and shipping information.
Check out these images from last year’s inaugural event in Sydney.
You can find these and more on the Sake Matsuri facebook page.
