EVENT PROSPECTUS 2019
WELCOME TO SAKE MATSURI 2019!
Welcome back to what is set to be another incredible year for SAKE MATSURI, Australia’s first and largest Japanese sake festival.
Since inception, we’ve run three sell-out events in two cities. We know that trend is going to continue this year, which is why we’re adding Brisbane to the list as well as Melbourne and Sydney.
Below is your EVENT PROSPECTUS which contains all the details you need to begin planning your attendance.
We hope you’ll be able to join us for what we hope will be SAKE MATSURI’s best year yet!
WHY SAKE MATSURI?
People are more interested now than they’ve ever been before in what they imbibe, and thanks to the huge range now available in Australia, sake is something more people are trying and exploring.
We run a bunch of different events a year and can tell you first hand that when a sector works together collaboratively and not competitively, people respond.
This is a great opportunity to get your brand in front of an engaged audience, a chance to sign people up to your mailing list, build direct customer relationships and make sales.
BACK AGAIN IN 2019
Now in its third year, the time for testing the SAKE MATSURI concept is over. We know it works, you know it works. It’s time to go bigger.
It’s why, as well as returning to Sydney and Melbourne in 2019, we’re also taking this festival to Brisbane.
We’ll also to look to adding more sessions if there’s demand for it… and we suspect there might just be!
FITZROY TOWN HALL
In 2018, we sold out two sessions in Melbourne, which was pretty great for an inaugural event. But more than that, it’s evidence of the interest around sake and Japan, and testament to the strength of this event and how far we can take it.
The number of tickets we can sell is always limited by the number of producers involved, so in 2019 we’ll look to more sessions and also think about ways to boost the offering, whether through food or other entertainment. Either way, it’s going to be a big one.
11am till 3pm – 4pm till 8pm
(over two sessions)
Two years in Sydney, two sell-out events. You already know there’s a huge thirst for sake in this city, which makes participating in this one a no-brainer.
In 2019, we’ll look to adding another session so we can get more people through the doors, more people trying your sake, and (hopefully) more people buying.
11am till 3pm – 4pm till 8pm
(over two sessions)
WHO JOINS US?
In short, people who love sake, food and drinks. Below is a little snapshot of who joined us in 2018.
Prior to each event, we share with you important demographic data to better help you prepare on the day. These insights are invaluable in making the most out of the event.
of which 50% were women
of all website traffic was via a mobile device
of mobile use was via an Apple device
Tickets purchased were via a mobile device (up 20% over the past 2 years)
There is no doubt those who join us love Sake. What’s even better is that our audience are dead keen to get to know you, get on your mailing list and buy. This event enjoys the highest spend per person than any of our events!
At our wine events, particularly over the past 12-18 months, we have seen a significant increase in sales on event day which we attribute to a number of factors. The most significant increase is reported in the producers who talk about their participation in the lead up to the event – it means our audience come primed to find them and drink and buy their wine.
Direct to consumer (even though we hate the word ‘consumer’) is the way forward. In short, if you make it easy for those on event day, you’re in!
Below are some more insights from the 2018 SAKE MATSURI campaign.
Worth of Sake sales over the two events in 2018
Average sales per importer per event
(this is DOUBLE what we see at our wine events!)
Average spend per person on Sake on event day! (30% higher than our wine events)
Average database sign ups per importer per city
*based on the exhibitor post event feedback survey & Sqaure data
ON THE DAY …
Our event philosophy is simple: make it engaging and focus on fun rather than facts.
Our attendees want you to tell them a story; the story of who you are, why you’re there, and what style your sake is. People connect to people after all. If they want more information, let them ask.
Engage with attendees in a way that they’ll remember you – don’t bamboozle people with processes or other jargon… do so and we’ll yellow card you!
Remember, “People want to learn about wine (or sake!) the same way in which they consume it; socially” – Dan Sims
$60 ($55 Early Bird)
We will run two sessions on the day to better manage the crowds as we know interest in this event is super high.
FOOD. BEER. CIDER.
You can’t live on sake alone. Heck, we’ve tried. It’s why we’ll ensure the food program is as exciting as the sake. Line up to come but it won’t just be ‘traditional’ matches.
And of course, we all need a cleansing ale every now and then (we’re looking at you, importers!) so we’ll make sure we have beer and cider on hand to refresh the palate.
ENGAGE. ENGAGE. ENGAGE!
Got an idea or a special promotion you’d like to do on the day? Then be sure to tell us so we can plug you in the lead up. We know those producers who promote themselves in the lead up are the ones sought after on the day.
MARKETING & PROMOTION
Since the first REVEL (then Bottle Shop Concepts!) event in 2012, we have been focused on growing and engaging a new wine audience. Our brand awareness, combined with our database, strong PR pushes, social strategies (which includes Instagram stories and IGTV, for example) and digital agency mean we’re ready to double down and go even harder this year.
In 2019, we’re going all in on content which will run outside our regular ‘event season’. Working alongside individual wine brands and regional and state-based organisations will be critical.
With our content being shared across six countries (including being translated into Japanese and Cantonese), our audience and influence is only going to grow.
We want to talk about you and why you do what you do which is why your input is critical.
We’ve also put together a detailed Social Media Cheat Sheet which will have various images (in various size formats), suggested copy and other marketing collateral to help you further spread the vinous word from your end. We know you’re time poor so we’re here to make it easy.
Below are some insights into our marketing reach from all our 2018 events.
Facebook was our preferred platform for promoting the event and spreading the sake word.
Facebook advertising was key here and conversions were high. We found we had the highest reach and engagement on mobile. Mobile, mobile, mobile.
5.5 million +
Facebook Impressions from REVEL events in 2018
3.5 million +
Total Users reached in 2018 (organic & paid) with women making up 65% of engagements!
Engagements with 14,074 clicks and over 5,729 comments.
Video views. People love video especially ‘live’
Pictures tell 1000 words and when it came to event day, this was where people could follow all the action. We love this platform and judging by people’s posts, they do too.
While analytics are challenging, the insights do show that this platform is preferred for on-the-day event action and engagement. Below is what we saw from all our events in 2018.
2.7 million +
estimated reach during 2018
Impressions in 2018
Users Reached via @pinotpalooza alone
Audience are women with 25-35 being the primary age group
PEOPLE’S CHOICE VOTE!
On the day, punters vote for their favourite producer and we announce the winners towards the end of the event. So, if someone says “I really love your sake”, remind them to vote for you in the People’s Choice. iPads will be roaming throughout the day as well as stations at registration.
Below are the results from 2018. Who will be victorious in 2019?
- Bishu Wines
- Black Market Sake
- Deja Vu Sake
- Jun Pacific
- Black Market Sake
2019 EXHIBTOR FEES
We do our best to ensure your event experience is as streamlined, easy and enjoyable as possible, so all you have to do is rock up on the day and SELL.
A full (online) exhibitor manual will follow upon registration. This will include links to registration of wines, RSA and other compliance requirements as well key dates and shipping information.
- Listing of brand and wines in the Sake Matsuri booklet
- Listing on the Sake Matsuri Website
- 2 x dressed trestle tables
- Spittoon, Ice Bucket, Water
- Two Plumm wine glass to taste from
- CONSOLIDATED WAREHOUSE in each state for shipping of your wine to the venue (Value of $100 per consignment)
- MARKETING & PROMOTIONAL support via social media channels and multiple shout outs
- SOCIAL MEDIA CHEAT SHEET (to make promoting yourself in the lead up easier)
- 10% COMMISSION ON SALES via SQUARE