EXHIBITOR BIBLE

ALL THE INFORMATION YOU NEED IS HERE!

Everything you need to know about participating in Sake Matsuri 2018 is here on this webpage. We’ve done this so it is easily shared, all in one place and easily updatable. This is a blind webpage so please do not share via the socials. This is for INTERNAL USE ONLY.

On this page you will find relevant links and information that you will need. Below is a numbered, step by step guide as to what we need from you. The sooner we get this information from you the better so we ask for your help with this.

1. BOOKMARK THIS PAGE – so you can access all info and links when you need them.
2. Event Dates
3. Deadlines
4. Contacts
5. Register your SAKE
6. Check out the SOCIAL MEDIA CHEAT SHEET for promotion
7. How much wine should I bring?
8. Shipping
9. Licensing & Compliance
10. Run Sheet
11. Electrical
12. People’s Choice
13. The Fine Print

YOUR TO-DO LIST and DEADLINES

September 8th: REGISTER YOUR SAKE (link to come)

DEADLINES

September 20th: REGISTER YOUR SAKE by emailing experience@revel.global
October 4th : Sign up to Square
SEP 4th (SYD): Ensure your RSA is up to date and submit. HERE IS THE BEST WAY

TEAM REVEL.GLOBAL

Got a question? Below is the team and their departments so head directly to the person who can help. Whilst all numbers are Australian, we’re all on WhatsApp so just message us there and we’ll get right back to you.

Event Coordinator: Claudia Martinez
The one who will be chasing up wine registrations, shipping and compliance information.
claudia@revel.global 

Production Manager: Tash Commons
The one that makes it all happen on the day!
tash@revel.global 

General Inquiries: TEAM EXPERIENCE
experience@revel.global

RUN SHEET

Below is a basic run sheet for all events as the times are the same for each city. Please note the time of the briefing THIS IS COMPULSORY so please do not be late.

MELBOURNE

7am           Team REVEL Arrive
9.30am    Producers arrive
10.30am   Producer Briefing (COMPULSORY!)
10.45pm   Staff & Volunteer briefing
11am          Doors open for Day Session 
1.30pm     Begin collecting People’s Choice votes
4.00pm     Day Session Ends!
5.00pm    Doors open for Night Session 
9.00pm    EVENT ENDS – PACK UP! 
9.30pm     Debriefing beers at … ???

SYDNEY

8am Team REVEL arrive
11.30am Producers arrive
12.30am Producer Briefing (COMPULSORY!)
12.45am Staff Briefing
1pm Doors Open!
3pm Begin collecting People’s Choice votes
5.45pm Final pours
6pm EVENT ENDS – PACK UP!
6.30pm Debriefing beers at…?

FLOOR PLAN CAN BE DOWNLOADED HERE. (link to come)

POWER

There is limited power at the venue so if you do have specific requirements, please let us know.

TAG AND TEST

If you are using any kind of electrical equipment, please ensure it is tagged and tested. This is fast becoming regulation. We can assist with this on the day with limited capacity. THIS IS COMPULSORY and a requirement of the venues.

PEOPLES CHOICE

At each event we ask people to vote for their favourite producer on the day via iPads roving and at reception. By doing so, they go into the draw to wine some EPIC prizes. If someone says they love your sake, say ‘don’t forget to vote for us in the people’s choice’.

We will announce the TOP 3 at 5.20pm at the event.

2017 Winners:

1. Deja Vu Sake
2. Sake Shop by Chefs Army
3. Black Market Sake

FLOOR PLANS

Still to come

PROMOTION

We love social and digital; it’s where we live. And we know how time poor everyone is so we’ve put together a social media cheat sheet to make it easier including suggested copy for instagram, facebook, twitter and your e-newsletter as well as images.

All you need to do is use our SOCIAL MEDIA CHEAT SHEET and get promoting.

Every city we exhibit in has different regulations surrounding consumption and sales at events. This is not only frustrating but time onerous. We share in your frustration and ask that you help us to ensure the process is as streamlined as possible. Below is a breakdown of Melbourne’s three requirements.

LIQUOR LICENCE

Melbourne:
All wineries must have a temporary liquor licence to pour wine and offer take home wine sales on the day. To make this process easier, we compile all applications and submit in one hit to ensure all are approved in time. DO NOT SUBMIT SEPARATELY.

REGISTER for your Vic Licence HERE before MAY 9th.

NB: The cost of this licence is $59.40 if you do not have an existing Victorian License, and $110.10 if you hold an existing Victorian liquor licence. The only exception to this is those who hold a Victorian Wine & Beer Producers Licence with an Event Promotions Authority – if this is the case we will need your licence number or copy of your license.

Further to this, Melbourne councils in their infinite wisdom also require you to have a Streatrader permit in order to serve your wine. This is a two-step process and must also be completed before MAY 9th:

• Register with a Victorian council via Streatrader, if you don’t already have one. If you’re a Victorian resident company, use your local council. If you’re from somewhere else, use the venue address to register with the City of Melbourne. This is 524 Flinders Street, Melbourne, 3000.
• Lodge a ‘Statement of Trade’ in your Streatrader account. This tells the relevant council that you will be operating in their constituency on event day. The event is already set up in the portal for you to select – search ‘2018 Sake Matsuri’. This is a reasonably quick process – just follow the prompts. There is no fee if you are not making glass sales. If you want flexibility to sell by the glass, the fees start at $125 for a 3 day permit, with options for annual permits if you will be doing multiple events in Victoria this year.

NB: This is a massive pain and expense – we know and we share your frustration. We are exploring every avenue in order to change these ongoing onerous requirements at a council, state and federal level – and we really appreciate your bearing with us in getting compliant the meantime.

Sydney:
No licence required and take home wine sales are permitted. This is due to us applying for a Trade Fair Licence.

RSA

For all events in Australia ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.
Follow THIS LINK to get your national RSA

Once you have all RSAs for ALL staff pouring a the event, submit them via the link below.
SUBMIT all RSA certifications for all staff before June 1st. PLEASE NOTE NSW RSA IS DIFFERENT TO OTHER STATES.

For any questions about RSA’s or later additions, email claudia@revel.global

SAKE REGISTRATION

**UPDATED SYDNEY FORM**: Please fill out THIS form and return to experience@revel.global – due by September 20th. 

SAMPLE & SALE STOCK

We anticipate you needing at least 12 units of each wine for tasting stock for the event. Please allocate 18 units if you only have 1 or 2 wines on tasting.

Sale stock is in addition to this and based on last year, people BUY so ensure you have ample stock. Please note that any leftover stock needs to be taken with you on event day. We can’t take responsibility for stock left in the venue post-event.

SALES ON THE DAY

Sales are permitted and welcome on the day.
In order to ensure that your hardware is received and all account set up is finalised pre-event, please sign up to Square by MAY 4th. Square are available to you directly to provide on-boarding support should you need it.

This really is an awesome POS system which you can then continue to use not only at other REVEL events, but for your own purposes moving forward. For those of you already using it, you are still entitled to some free hardware courtesy of those lovely folks at Square.

To redeem your offer:
1. Click here to sign up for your free Square account. It will only take 2 – 3 minutes!
2. You’ll be prompted to verify your identity and link your bank account. This is so Square knows where to deposit your payments!
3. You’ll be prompted to order a Reader. Select ‘Contactless and Chip Reader’, and on the checkout screen enter Promo Code SQREVEL.
4. Your order will be reduced to $0, enter your shipping details and Square will send your Reader to you for free!

If you have any questions about the system or account sign up, call Square’s local support team on 1800 760 137. Note that you will need to be signed into your Square account to redeem this promo code. This promo code entitles you to one free Reader only.

We recommend you sign up and place your order ASAP to allow time for shipping.

Next steps?

Once you’ve ordered your Square Reader, download the free Square Point of Sale app to your smartphone or tablet that you’ll use to accept payments on at SAKE MATSURI. When your free Square Reader arrives, connect it to your device and take a test payment!

SHIPPING

**Updated SYDNEY** HERE is all the information for shipping – window opens 1st October until 12th October. 

DO NOT SHIP DIRECT TO THE VENUE. If you do so, it will be turned back. Ensure your distributors / importers know this.

TASTING. NOT A DRINKING

We hate tokens as we believe it not only takes away from the customer experience, it limits them in the amount of wines they have access to. So all tastes are included in the ticket price.

However, please note, this is a wine ‘tasting’, not a ‘drinking’ so please ensure you pour a max of 15ml per person. This minimises wastage, spittoon maintenance and, most importantly, helps us manage RSA issues. Less wine, less wastage, less issues. We recommend using slow pourers.

Or the not-so-fine – it’s big, bold, easy to read…

By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.

Have a read HERE.

When it comes to wine, we’re about fun first and facts second. We believe people want to learn about wine the same way in which they consume it, socially.

So on the day, try not to mention things like baume/brix levels, malolactic fermentation, lees stirring, stainless steel tanks, clonal selections or any other of the winemaking jargon.

Tell them about who you are. Why you’re there. Why you love what you do and what is special about your place. Tell them a story. Because people connect to people, not stainless steel tanks.

We know they want to get to know you more.

SEE YOU ALL ON THE FIELD!